What is Axiology?

Per Merriam-Webster, Axiology, it is defined as, “The study of the nature, types, and criteria of values and of value judgments especially in ethics.”

But, why should you care?

Well, it’s an important study about the human condition, and how we, as individuals, view values.

Here is what Britannica has to say on this philosophy called Axiology.


Don’t take those sources at their words. Here are some short videos that help better explain Axiology. These videos were presented by one of my mentors, Mitch Axelrod. Enjoy!












…AND…




If you want an even deeper dive into Axiology, check out this two-plus hour presentation by Mitch…



So now I have shared with you: the definition, an encyclopedia reference, and twelve videos about Axiology. What even MORE proof of this amazing philosophy? Here’s an hour-long interview of Mitch by one of my other mentors, Perry Marshall. Perry is known as a business author, and consultant. He is one of the masters of email marketing, which is still relevant today! One of his main business practices is that of utilizing the Pareto Principle (80/20 Rule).

***As an affiliate for some of the products and services mentioned in this blog post, I may get compensated for recommendations.

Here is the link to the video interview of Perry and Mitch.





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